Media marketing

Biblioteca lui Philip Kotler

Kotler a scris 36 de carti despre marketing, dar a avut si ocazia sa isi testeze teoriile, oferind consultanta unor companii precum IBM, General Electric, Ford sau Bank of America

Raluca Mirescu · 12 aprilie 2006 · 1 min de citit

Kotler a scris 36 de carti despre marketing, dar a avut si ocazia sa isi testeze teoriile, oferind consultanta unor companii precum IBM, General Electric, Ford sau Bank of America

Principles of Marketing (Principiile marketingului)
Marketing: An Introduction (Introducere in marketing)
Marketing Models (Modele de marketing)
The New Competition (Noua concurenta)
Marketing Professional Services (Servicii profesionale de marketing)
Marketing for Educational Institutions (Marketing strategic pentru institutiile de invatamant)

Marketing Congregations (Congregatii de marketing)

High Visibility (Inalta vizibilitate)

Social Marketing (Marketing social)

Marketing Places (Marketingul locurilor)

The Marketing of Nations (Marketingul natiunilor)

Marketing for Hospitability and Tourism (Marketingul serviciilor de gazduire si turism)

Museum Strategy and Marketing (Strategie si marketing pentru muzee)

Kotler on Marketing (Kotler despre marketing)

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